Penchant for modern courses increasing among Punjabi youth, says celebrated Career Counselor Usha Albuquerque

The fear of mathematics is driving the Punjabi youth away from non-medical and commerce courses, while the once most sought after traditional courses too have taken a beating from the modern courses like fashion design, event management, journalism and mass communication and retail management, which promise well-paying jobs to candidates.
While the palate pleasers among the Amritsaris are seeing new opportunities in food-related businesses like Hotel Management, restaurant launch and hosting television cookery shows, Punjabis, in general, are warming up to the novel career opportunities in fashion management, fashion design, graphic design and retail management.
“All this is happening due to increasing awareness of new career opportunities in these fields among the Punjabi youth,” said Celebrated Career Counselor Usha Albuquerque during her visit to Spring Dale Senior School.
“Even a course like fashion design is considered outdated these days and is often related to the quite prevalent boutique business. Punjabi girls nowadays prefer fashion management to fashion design,” she said.  She added that besides fashion design, courses pertaining to graphic design and product design were also much in demand.
“A career in design is more about talent. Hence, most design-related jobs are better paying as compared to run-of-the-mill jobs,” she said. She further said that the icing on the cake is that these jobs could be obtained for even marks as low as 60 percent.
“There are plenty of careers for everyone. One just has to look for them,” she said. According to Ms Albuquerque, besides a good academic qualification, students require good communication skills in English as well as computer skills to bag these jobs.
Mr Rajiv Kumar Sharma, Principal, Spring Dale Senior School, said that the career counseling sessions with Ms Albuquerque and four other career counselors were organized for students of class X. “Around 400 students of class X benefitted through interactions with Ms Albuquerque and other career counselors,” he said.
Dr. Kirat Sandhu Cheema, Director, Spring Dale Senior School, and Mr Sahiljit Singh Sandhu, Managing Trustee, Spring Dale Educational Society, said that previously too, the school had organized several career counseling sessions for its students. “Our aim is to help our students chart out their future by providing career guidance to them,” they said.
Spring Dale Senior School